Branding creation vndangkhoa May 1, 2016

Fencis Project

For this project, my friend, who study in the UK, makes a T-shirt for his project at school, Queen College. The design is about making T-shirt with the project’s logo. I wanted to make it dynamic, which is the explosion of the logo itself, therefore the logo was modified with small particles flying around the T-shirt.

I made a T-shirt mock ups and printed in VietNam and exported it to Norway, which kind of challenging because I had to finish on advance and printed out and exported oversea on time. The time management must be stressful, however everything went right at this moment.

vndangkhoa

As eCOM Design Lead at Procter & Gamble, I bring over 6+ years of expertise in visual storytelling and digital-first brand innovation. My work focuses on developing and implementing creative solutions that align with business goals, driving impactful eCommerce and visual design strategies. Collaborating with cross-functional teams, I shape brand identities and elevate customer experiences across packaging, content, and shopper marketing platforms. At P&G, I contribute to improving design processes and lead key innovation projects, leveraging proficiency in core design skills and artistic direction. My past roles in global FMCG, hospitality, and lifestyle sectors have honed my ability to manage creative teams and deliver high-impact campaigns. Passionate about mentoring emerging talent, I strive to build better brands through meaningful design solutions.