Branding creation POSM vndangkhoa May 16, 2018

14-02 Valentine day #step1

Valentine day is a special day for couple, more special for those who going to get married. What would be a better place to propose the one you love in Valentine day at Le Meridien Saigon.

Is was a brainstorming idea from how to get people attention about the big event going to happen in Le Meridien Saigon – the very first wedding fair in the hotel. First, we think of a series of events and break it down to smaller scope. Second, how the event links together to give a loud tone of voice.

Luckily, we have an idea of making Valentine day memorable. We create big hit on FB and couple takes selfie and upload on our fan-page. We symbolizes the welcome gate as the half of the heart for photo-booth.

As a result, couple acknowledge about the big thing is going to happen #step2. There are many online interactions. Couple ask for what is the #step2; how is the #step2 going to be.

The event was successes with more than 50 covers for that night buffet at Latest Recipe restaurant.

vndangkhoa

As eCOM Design Lead at Procter & Gamble, I bring over 6+ years of expertise in visual storytelling and digital-first brand innovation. My work focuses on developing and implementing creative solutions that align with business goals, driving impactful eCommerce and visual design strategies. Collaborating with cross-functional teams, I shape brand identities and elevate customer experiences across packaging, content, and shopper marketing platforms. At P&G, I contribute to improving design processes and lead key innovation projects, leveraging proficiency in core design skills and artistic direction. My past roles in global FMCG, hospitality, and lifestyle sectors have honed my ability to manage creative teams and deliver high-impact campaigns. Passionate about mentoring emerging talent, I strive to build better brands through meaningful design solutions.