Wedding Fair 2018 – Le Méridien Saigon – #step2
It was a 3 months project of marketing and create collateral. It was about getting couple attention to the wedding at Le Méridien – #step3.
I had a project that features the beautiful wedding of Le Méridien – 5 stars hotel – Chic.Discover.Culture. I made Key Visual, SaleKit and all the event collateral.
The idea of the Key Visual is about manipulation of Typography – Paris typeface. I choose this typeface because:
“With more than 1,300 glyphs, Paris Pro takes any lettering to a whole new level of refined luxury. These multiple glyphs and ligatures empower the user to customize each individual messaging, so no word is destined to look the same twice — sometimes it may have to burst with boldness, other times whisper quietly with impact. This innovative type system puts users in control, which is rare for typefaces.” – by Moshik Nadav
SaleKit requires more effort: modification layout, revise the design and even ideas changing.
SaleKit with Frontpage cover – Backpage cover.
Food Menu + Package Menu:
Some interesting idea about wedding sale kit is about the bridal checklist, which is considered as a reminder booklet for bride and groom.
Real Mockups:
And some Photos during the Wedding Fair:
