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Day: August 11, 2025

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Giving Art Direction to a Brand: A Case Study
Posted inAI generated Branding creation Video creation

Giving Art Direction to a Brand: A Case Study

This document outlines the creative strategy and art direction for the Fineline 2025 Product Launch, focusing on positioning the brand as a champion of "Effortless Confidence." The goal is to…
Posted by vndangkhoa August 11, 2025

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Visionary Creative Leader with 9+ years of expertise bridging brand strategy, digital design, motion graphics, and cutting-edge generative AI. Currently pioneering AI-augmented creative workflows at Phibious, merging traditional art direction with ComfyUI, Stable Diffusion, and FLUX to redefine what's possible in visual storytelling. Previously led eCommerce design at P&G, shaping digital experiences for millions of consumers across Southeast Asia.

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