Le Meridien Saigon – Wedding Fair #step2

Wedding Fair 2018 – Le Méridien Saigon – #step2

It was a 3 months project of marketing and create collateral. It was about getting couple attention to the wedding at Le Méridien – #step3.

I had a project that features the beautiful wedding of Le Méridien – 5 stars hotel – Chic.Discover.Culture. I made Key Visual, SaleKit and all the event collateral.

The idea of the Key Visual is about manipulation of Typography – Paris typeface. I choose this typeface because:
“With more than 1,300 glyphs, Paris Pro takes any lettering to a whole new level of refined luxury. These multiple glyphs and ligatures empower the user to customize each individual messaging, so no word is destined to look the same twice — sometimes it may have to burst with boldness, other times whisper quietly with impact. This innovative type system puts users in control, which is rare for typefaces.” – by Moshik Nadav

SaleKit requires more effort: modification layout, revise the design and even ideas changing.

SaleKit with Frontpage cover – Backpage cover.

Food Menu + Package Menu:

Some interesting idea about wedding sale kit is about the bridal checklist, which is considered as a reminder booklet for bride and groom.

Real Mockups:

And some Photos during the Wedding Fair: