Branding creation vndangkhoa January 18, 2017

Content Design

The theme that I chose is “Free press in Viet Nam”.

According to Nguyen Cong Khe, 19 Nov 2014, on The New York Time, “The Vietnamese

government must allow the media to operate freely”. However, there are hundreds of official

media outlets in Viet Nam is owned by government and all controlled by the Ministry of

information and Communication and its local counterparts. The Vietnamese public is turning to

foreign news sources, which is accessible on Facebook and social media. The government is

trying to control by imposing Internet firewalls, however Vietnam has the highest rates of

Internet penetration among countries.

s3410111_a3_vonguyendangkhoa_page_2 Content Design

s3410111_a3_vonguyendangkhoa_page_3 Content Design

s3410111_a3_vonguyendangkhoa_page_5 Content Design

s3410111_a3_vonguyendangkhoa_page_4 Content Design

vndangkhoa

As eCOM Design Lead at Procter & Gamble, I bring over 6+ years of expertise in visual storytelling and digital-first brand innovation. My work focuses on developing and implementing creative solutions that align with business goals, driving impactful eCommerce and visual design strategies. Collaborating with cross-functional teams, I shape brand identities and elevate customer experiences across packaging, content, and shopper marketing platforms. At P&G, I contribute to improving design processes and lead key innovation projects, leveraging proficiency in core design skills and artistic direction. My past roles in global FMCG, hospitality, and lifestyle sectors have honed my ability to manage creative teams and deliver high-impact campaigns. Passionate about mentoring emerging talent, I strive to build better brands through meaningful design solutions.