Branding creation vndangkhoa May 26, 2020

The Running Bean – Inn Saigon

From project ideas to execution

20200406_113801 The Running Bean - Inn Saigon

This project is running during COVID-19. We’ve never been on food delivery and never try until the flu happened. We try to push the delivery service to our potential customers with 15% discount. To that reason, we had to find the way to approach by making the popular drinks to push sales. “Milk tea” is highly recommended for most asian tasty.

creative-production_brief_nhacc83n_chai_milk_tea_02_page_1 The Running Bean - Inn Saigon — Brief from R&D department

creative-production_brief_nhacc83n_chai_milk_tea_02_page_2 The Running Bean - Inn Saigon — Brief from R&D department

The idea behind all the design is create something interesting and simple approach to young people

artboard-2-copy-20-1 The Running Bean - Inn Saigon — Label in concept and development

artboard-2-copy-30-1 The Running Bean - Inn Saigon — Label in concept and development

The final production label was selected with minimal design and highly organize with typography + icons. Its also comes with mockups and each label in front and back

artboard-2-copy-150-2 The Running Bean - Inn Saigon

artboard-2-copy-160-2 The Running Bean - Inn Saigon

And now, the photoshooting day took place

92987822_1436417769863736_4927126236464939008_o The Running Bean - Inn Saigon — It was a full day shooting within 2 setup shot and lifestyle shot
These photos are in used for facebook and instagram marketing purpose

93520389_1436417676530412_507886703160066048_o The Running Bean - Inn Saigon — It was a full day shooting within 2 setup shot and lifestyle shot
These photos are in used for facebook and instagram marketing purpose

dsf0282-edit The Running Bean - Inn Saigon

vndangkhoa

As eCOM Design Lead at Procter & Gamble, I bring over 6+ years of expertise in visual storytelling and digital-first brand innovation. My work focuses on developing and implementing creative solutions that align with business goals, driving impactful eCommerce and visual design strategies. Collaborating with cross-functional teams, I shape brand identities and elevate customer experiences across packaging, content, and shopper marketing platforms. At P&G, I contribute to improving design processes and lead key innovation projects, leveraging proficiency in core design skills and artistic direction. My past roles in global FMCG, hospitality, and lifestyle sectors have honed my ability to manage creative teams and deliver high-impact campaigns. Passionate about mentoring emerging talent, I strive to build better brands through meaningful design solutions.