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Mooncake booth 2018 – Le Méridien Saigon

We celebrate Mid-Autumn Festival as a Vietnamese traditional event. Le Méridien Saigon wanted to bring culture close to guests. As a Moon cake booth, we prepare a place, where to enhance guest experiences by invited them to try Moon cake , tea and feature our beautiful cake and boxes.

As the concept of influence Chinese + Vietnamese culture; however to create Modern feel, we create the Moon cake booth with 2 options.

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I made some design for the backdrop and colorize all 3D model by KeyShot

I tried to make more sketches to have better view to approve to design. I took several photo and put the 3D model to have mockups.

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The final approval is the mockups with half teacup as 2 chairs
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We waited to have purchasing work with suppliers to have cost

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As the result, we move forward the Moon cake Booth on 29-July-2018

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The final design will be updated in some day due to the delay of making 2 chairs, which require more time and carefully finishing product.

Beside designing for booth, I also working on collateral to pre – promote for moon cake.

Order form, Flyer and Standee promotion.

Packaging design also a part of work

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As eCOM Design Lead at Procter & Gamble, I bring over 6+ years of expertise in visual storytelling and digital-first brand innovation. My work focuses on developing and implementing creative solutions that align with business goals, driving impactful eCommerce and visual design strategies. Collaborating with cross-functional teams, I shape brand identities and elevate customer experiences across packaging, content, and shopper marketing platforms. At P&G, I contribute to improving design processes and lead key innovation projects, leveraging proficiency in core design skills and artistic direction. My past roles in global FMCG, hospitality, and lifestyle sectors have honed my ability to manage creative teams and deliver high-impact campaigns. Passionate about mentoring emerging talent, I strive to build better brands through meaningful design solutions.